"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."
"We are crunchy and broken and rocky and dysfunctional, just like everybody else. We are a very truthful, honest radio station, and that really speaks to our people."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."