Tag: Alternative Radio

Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.

Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

"We saw other shows chase after big markets, and get their opportunity. Then hit a bad situation and get kicked to the curb. That wasn’t what we wanted."

"I left Detroit to chase a dream, and now I get to come home and live it."

"Listening to those who came before me (although there were not many): Allison Steele and Carol Miller. They created a place for women on the radio that wasn’t limited to being a news reporter or someone giving the traffic reports."

To me, it seemed like his reports — and especially his outfits — were one of the best parts of the Milan Cortina Winter Games coverage.

"There’s so much good new music right now. You just have to open your mind to it."

While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

"We love each other. That means we can give each other the business without being mean. The dynamic is so familiar to people. When listeners tune in they immediately identify with it."