"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
“Research on this project began in 2024 and with a potential cume of over 200 million, we feel the time is right to target and super serve this audience."
What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.
"As an artist, you bare your soul. When you do that, you invite people to slam you, praise you, or whatever they choose to do. You put yourself out there. So it’s like, Are you not entertained? Well, here it is."
Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.