Tag: Alternative Radio

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Rock Radio Can Still Be the One That Matters to the Next Arena Act

Columns Keith Cunningham Keith Cunningham -
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.

Why Rock Radio Needs to Stop Ghosting The Audience

Columns Keith Cunningham Keith Cunningham -
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.

The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)

Columns Keith Cunningham Keith Cunningham -
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

How ‘Free Beer and Hot Wings’ Built Community by Not Following the Rulebook

Features Mike Stern Mike Stern -
"We saw other shows chase after big markets, and get their opportunity. Then hit a bad situation and get kicked to the curb. That wasn’t what we wanted."

Alt 98.7 Detroit Tabs Amanda Habrowski for Mornings Beginning March 12

Music BMM Staff BMM Staff -
"I left Detroit to chase a dream, and now I get to come home and live it."

Fearless Females Are Paving The Way For The Future Of Rock

Features Terrie Carr Terrie Carr -
"Listening to those who came before me (although there were not many): Allison Steele and Carol Miller. They created a place for women on the radio that wasn’t limited to being a news reporter or someone giving the traffic reports."

What Snoop Dog Can Teach Music Radio About Alternate Broadcasts

Columns Mike Stern Mike Stern -
To me, it seemed like his reports — and especially his outfits — were one of the best parts of the Milan Cortina Winter Games coverage.

SiriusXM Alt Nation’s Madison Isn’t Afraid To Push Buttons or Listeners Towards New Music

Features Mike Stern Mike Stern -
"There’s so much good new music right now. You just have to open your mind to it."

Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing

Columns Keith Cunningham Keith Cunningham -
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

The Woody and Wilcox Show Is One of Radio’s Most-Established Family Affairs

Features Mike Stern Mike Stern -
"We love each other. That means we can give each other the business without being mean. The dynamic is so familiar to people. When listeners tune in they immediately identify with it."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."