Tag: Alternative Radio
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How Gregr Made ‘Nerd Talk’ a Seattle Radio Staple at 107.7 the end
"I grew up with Mr. Wizard and Bill Nye. Being able to talk about science without having to be a teacher and deal with punk ass kids is awesome."
Radio Research Means Nothing If You’re Reading It Wrong
I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.
Rock Music Rolling Into Summer With Heavy Releases, Streaming Gains
"We are constantly fed the line that “cultural shifts are causing tastes to change.” It’s hard not to look at what’s actually happening around us instead of scrolling and flapping our gums."
The NFL Draft Mindset Rock Radio Programmers Need Right Now
Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...
The Dianna Russini Story Had 20 Angles — Did Your Music Radio Show Find Three?
No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.
Own the Chaos: Why Imperfection Is Rock Radio’s Greatest Asset
Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.
99X Morning Host Leslie Fram Exits
Crash Clark, who joined the morning show as a traffic reporter in 2024, has replaced Fram on the program.
What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.
How Rock Radio Can Still Be the One That Matters to the Next Arena Act
Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.
Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.