Tag: Alternative Radio

Crash Clark, who joined the morning show as a traffic reporter in 2024, has replaced Fram on the program.

To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.

Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.

Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

"We saw other shows chase after big markets, and get their opportunity. Then hit a bad situation and get kicked to the curb. That wasn’t what we wanted."

"I left Detroit to chase a dream, and now I get to come home and live it."

"Listening to those who came before me (although there were not many): Allison Steele and Carol Miller. They created a place for women on the radio that wasn’t limited to being a news reporter or someone giving the traffic reports."

To me, it seemed like his reports — and especially his outfits — were one of the best parts of the Milan Cortina Winter Games coverage.

"There’s so much good new music right now. You just have to open your mind to it."