Tag: Alternative Radio
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If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand
Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.
Julia Announces Departure From Alt 98.7, Audacy
"I’ve known for a while it was time for me to move forward. I feel really clear-headed and energized to find the next situation for me to thrive in."
Bidding Farewell to Sydney Sweeney
"No one pays as much attention as we think they do or hope they will."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
How Ken Anthony’s Perspective Serves as a Reminder of Rock & Roll Radio Fundamentals
"There's nothing over the top in terms of our delivery. We're just trying to be warm and friendly, and it works"
KROQ’s Jake Dill Signs Extension to Stay on Klein/Ally Show
"My deepest apologies for staying on Klein/Ally Show for at least the next few years."
What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
The Balancing Act for Rock and Alternative Radio
"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
Why Rock Radio Needs an Executive with the Purse Strings
The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.
Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.