Tag: Alternative Radio
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What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
The Balancing Act for Rock and Alternative Radio
"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
Why Rock Radio Needs an Executive with the Purse Strings
The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.
Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.
How a Pop Quiz Can Tune Up Your Rock Radio Team
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
Inside Hilary Doneux’s Vision for 91X San Diego
"Our lane is playing the best music from our history, mixed with fresh new tunes that feel right for our audience," she says.
Sydney Sweeney, Topicality & Rock Radio’s Lost Edge
Many at Radio have forgotten the lost art of, or the importance of, topicality.
Rock Radio Won’t Grow Until It Stops Worshipping the Playlist
The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Meet The Music Directors: Christy Taylor 107.7 The End And Alt 94.9
I think our role isn't to "soapbox" about what we want alternative music to be, but rather to reflect what our alternative listeners want and to be more of a mirror. ”