Tag: Alternative Radio
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Sydney Sweeney, Topicality & Rock Radio’s Lost Edge
Many at Radio have forgotten the lost art of, or the importance of, topicality.
Rock Radio Won’t Grow Until It Stops Worshipping the Playlist
The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Meet The Music Directors: Christy Taylor 107.7 The End And Alt 94.9
I think our role isn't to "soapbox" about what we want alternative music to be, but rather to reflect what our alternative listeners want and to be more of a mirror. ”
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
For 107.3 Alternative Cleveland’s Carrie Danger, It’s About Making The Listener’s Day
“I want my listeners to get out of their car with a smile on their face and music in their hearts."
Can Hot AC Radio Name Its Core Artists?
Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?
107.3 Alternative Cleveland Rolls Out New Weekday Lineup
Aaron Lux is moving from nights to mornings, where he will team up with Brady Marks.