Tag: Alternative Radio
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Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
For 107.3 Alternative Cleveland’s Carrie Danger, It’s About Making The Listener’s Day
“I want my listeners to get out of their car with a smile on their face and music in their hearts."
Can Hot AC Radio Name Its Core Artists?
Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?
107.3 Alternative Cleveland Rolls Out New Weekday Lineup
Aaron Lux is moving from nights to mornings, where he will team up with Brady Marks.
Where Does Rock Radio Find Its Next Tom Brady?
There are some out there trying to develop Rock’s next Tom Brady, but the pipeline isn’t what it once was.
The Girls Have Arrived For The Rock Radio Party
One factor that stands out so positively in the Rock genre is that the ladies are truly legit; they always have been, and they must be.
102.1 Milwaukee’s Michelle Rutkowski Understands How to Create a Winning Culture
“My biggest accomplishment, though, is shaping the culture within our building.
iHeartMedia Debuts ‘iHeartRadio Emerging ALT’
“iHeartRadio Emerging ALT” will be hosted by Alex Mac and air on weeknights at 11 pm local time.