Connoisseur Media Columbia has announced that it is flipping Live 93.5 to 93.5 The Bubble in the South Carolina market.
The name is a nod to the Soda City moniker applied to Columbia, South Carolina. The company says the station will be less focused on “format” and more focused on “a ‘feel good’ vibe, highlighting the big hits of the last 30 years.”
“One of our goals at Connoisseur Media is to create radio stations that sound and feel like the markets they are in,” said Connoisseur Media Senior Vice President of Programming Keith Dakin. “Columbia was missing a radio station that appeals to the thirty-something female and the music she grew up with, along with the big artists of today. And we liked the opportunity to create a name that felt fun and local.”
93.5 The Bubble will feature Anna & Raven in morning drive, Kenzie in Middays, Croghan in afternoons, and XYZ with Erik Zachary in evenings.
“We wanted to build something that feels as refreshing and fun as the name itself,” said Program Director Brendan Croghan. “93.5 The Bubble is packed with the hits people grew up with and the favorites they love today. It’s the kind of station you pop on and suddenly your whole day feels a little lighter.”
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