"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."