Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.
The goal of Phil’s Future Five is to identify records outside the Top 30 at Mediabase that are positioned to break before the email from your SVP arrives telling you it’s your turn to go through the intersection.