"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.
The goal of Phil’s Future Five is to identify records outside the Top 30 at Mediabase that are positioned to break before the email from your SVP arrives telling you it’s your turn to go through the intersection.
One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.
Star 92.9 in Burlington, Vermont, has announced it has named Adri Stuhr as its new afternoon drive host.
Stuhr joins the station after previously working...
Randy Michaels compared radio to railroads. Trains are still running, and radio stations are still playing the hits of yesterday and today. But there’s a lot less of both.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."