NBCUniversal is going big for America’s 250th birthday. The company’s local station group today launched Our 250 (Nuestros 250), a multiplatform campaign spanning its NBC and Telemundo-owned stations to mark the country’s semiquincentennial.
It culminates on July 4 with six hours of live coverage of Sail4th 250 events in New York Harbor — the largest assembly of international ships in U.S. history.
NBCUniversal Local Chairman Valari Staab framed the initiative as a unifying moment.
“Our country’s 250th anniversary is a significant milestone for all Americans, and a meaningful opportunity to bring us together to share our pride as citizens, recognize our nation’s achievements, and honor our rich history,” she said.
“We’re excited to launch this special initiative to inform, entertain and support our communities as we count down the final 100 days to our national celebration on Independence Day, which we’re proud to commemorate by presenting Sail4th 250’s festivities to audiences nationwide.”
The campaign delivers news coverage, specials, and features across broadcast, streaming, and digital platforms. NBCUniversal Local is also an official media partner of Sail4th 250, a non-partisan nonprofit organizing goodwill events in the Port of New York and New Jersey, July 3-8.
NBC News and Telemundo will jointly produce English and Spanish-language coverage from 7 AM to 1 PM ET, featuring tall ships from 46 nations, naval vessels, and a 100-plus aircraft aerial review led by the Blue Angels.
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