Bleav continues to build out its sales team as the network accelerates growth. The company announced it has hired Maryann Alvarez and Gretchen Waller as Directors of Partnerships. Both additions strengthen Bleav’s advertising and brand partnerships division.
Bleav reaches more than 500 million annual downloads and views across audio, video, and social platforms.
Alvarez brings experience across several major media companies. Her background includes roles with The New York Times, PRX, Warner Bros. Discovery, and New York Public Radio. She has worked extensively with agencies on cross-platform campaigns.
Waller adds a strong track record in revenue generation. She previously held roles at REALM and True Native Media. Her work focused on structuring and closing integrated podcast campaigns.
The hires arrive as the company expands its commercial strategy. Leadership aims to better connect brands with engaged sports and lifestyle audiences. Both executives will report to Jonathan Dianora, Head of Advertising & Revenue Partnerships.
He joined Bleav earlier this year to scale its internal sales efforts.
“I’m thrilled to welcome Maryann and Gretchen to the team as we continue building Bleav’s advertising and partnerships organization,” said Dianora. “This is a pivotal moment for Bleav as we expand our footprint in the sports and lifestyle space and deepen our relationships with brands and agencies. Maryann and Gretchen bring tremendous experience and energy, and they are incredibly well positioned to help brands connect with our passionate and highly engaged audiences across audio, YouTube, and social.”
Bleav continues to benefit from growing interest in creator-driven content. The network features more than 500 shows hosted by athletes and analysts. With these hires, Bleav continues investing in infrastructure to support partnerships, sponsorships, and host-read campaigns.
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