iHeartMedia has found a new Region President in the Northeast. Former Beasley Media Group and Townsquare Media leader Kevin Rich is taking over.
What We Know: Rich has been tabbed as Region President. The markets he’ll oversee include Boston, Hartford, and New Haven. Rich most recently worked as the Vice President of Operations for Beasley Media Group. He exited that role last September. He also spent a decade at Townsquare Media, where he rose to the role of Market President and Chief Revenue Officer. Other previous stops include Citadel, Cumulus, and CBS Radio.
What They Said: “(I’m) grateful to Aarony Hyland, Bernie Weiss, and Ann Marie Licata for their trust and partnership. Strong foundation in these markets and a clear opportunity to accelerate growth and deepen client partnerships. Excited for what’s ahead!” -Kevin Rich
What It Means: Rich’s appointment comes after several iHeartMedia managers exited the company amid a round of layoffs last month, including an Area President. Obviously, iHeartMedia puts a heavy emphasis on the New England region. It has major brands — like Kiss 108, 100.7 WZLX, WBZ NewsRadio, WRKO, and 101.7 The Bull in Boston — among others. Kevin Rich has a long history of radio leadership. His work at other companies can provide a new way of thinking in Boston, Hartford, and New Haven.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
