FOX Sports and Cosm are joining forces for the FIFA World Cup 2026. Together, they’ll present 40 matches across three immersive venues in a live Shared Reality format.
What We Know: FOX Sports holds English-language broadcasting rights to the FIFA World Cup 2026. Cosm’s 87-foot-diameter, 12K+ LED dome venues in Los Angeles, Dallas, and Atlanta will host the experiences. The lineup includes all three USMNT Group Stage matches and the July 19 Final from East Rutherford, NJ. Cosm has rapidly expanded its footprint in recent years, securing agreements with major leagues and properties to deliver immersive live sports across its growing venue network.
What They Said: Michael Bucklin, SVP, Digital, FOX Sports “At FOX Sports, our goal is to make the world’s biggest events feel even bigger. Teaming up with Cosm allows us to do that quite literally – on the biggest immersive screen in live sports.”
Peter Murphy, SVP Content & Media at Cosm “We are thrilled to collaborate with FOX Sports to super-serve fans during the FIFA World Cup 2026. Bringing people together through shared reality across our venues in three of the World Cup’s major host cities, simultaneously.”
What Remains Unclear: Ticket availability and pricing details haven’t been announced publicly yet. Fans interested in purchasing tickets can sign up for presale access on May 15. Additionally, it’s unclear whether Cosm plans to expand beyond its current schedule of events. Especially in reference to the track of the USMNT.
What It Means: The Cosm experience continues to grow around the country. The company is expanding into Detroit later this year and Cleveland market in summer of next year. The company continues partnering with major sports properties. Such as the NFL, NBA, NHL, WWE, UFC, and FOX Sports FIFA World Cup broadcasts. With the venue successfully delivering a shared first-person reality experience, it will be interesting to see whether the company announces additional venues before the 2028 Olympic Games in Los Angeles.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
