FuboTV and BIG3 have reached a streaming agreement for the league’s 2026 season. Coverage begins June 20 on Fubo Sports Network, the company’s free ad-supported streaming (FAST) TV channel.
What We Know: Fubo Sports Network will carry 16 live BIG3 games this season, with two games per week. The partnership also includes access to more than 100 archived telecasts from Seasons 6 through 8. Beyond Fubo’s subscription packages, the games will stream free across Amazon Prime Video, Hulu + Live TV, Tubi, Roku, Samsung TV Plus, and several other platforms. Fubo Sports Network additionally reaches viewers via over-the-air stations in nearly 100 U.S. markets.
What They Said: Pamela Duckworth, head of Fubo Studios, Fubo: “BIG3 has made waves across the basketball world since its debut and we can’t wait to bring the hype to Fubo Sports Network audiences for Season 9. Ice Cube is an iconic figure across entertainment and beyond, making him the perfect partner for our growing live sports programming lineup from basketball to combat sports and more.”
Nikki Ambrifi, head of sales & sponsorships, BIG3: “The way fans consume sports continues to evolve, and this partnership allows us to meet them where they are. Together with Fubo, we’re delivering greater reach, deeper engagement and an enhanced viewing experience for both existing and future BIG3 fans.”
What Remains Unclear: No financial terms were disclosed. It’s also unclear whether the deal includes future seasons beyond 2026 or expands BIG3’s presence on Fubo’s primary subscription tier.
What It Means: BIG3 is the 3-on-3 league co-founded by Ice Cube and Jeff Kwatinetz. The league continues to grow its distribution footprint heading into Season 9. The Fubo Sports network is in addition to the agreement the league already has with CBS Sports and Paramount+. The season opens June 20 at Intuit Dome in Los Angeles before touring cities nationwide. For Fubo, the deal strengthens its live sports programming across basketball and combat sports.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
