TNT Sports is adding major names to its NASCAR coverage. The network bolsters its broadcast team for the second annual In-Season Challenge, beginning June 28 at Sonoma Raceway. The additions include a five-week stretch of appearances by ESPN’s Marty Smith, and three appearances by NASCAR legend Jimmie Johnson.
What We Know: Seven-time NASCAR Cup Series champion Jimmie Johnson joins TNT Sports as a studio analyst. He will appear at Sonoma Raceway (June 28), North Wilkesboro Speedway (July 19), and Indianapolis Motor Speedway (July 26). ESPN’s Marty Smith also joins as pre- and post-race host for all five tournament weekends. Notably, Smith recently signed an extension with ESPN last month. His TNT deal is a side arrangement, allowing him to fulfill both commitments simultaneously. Jeff Burton also adds analyst duties for Chicagoland Speedway (July 5) and Atlanta Motor Speedway (July 12).
What They Said: Jimmie Johnson: “Joining TNT Sports is an opportunity that truly energizes me. NASCAR has given me so much throughout my career, and getting the chance to share that passion from a new perspective alongside a fantastic team of NASCAR legends is something I’m really looking forward to. TNT Sports has a long history of bringing fans closer to the action, and I’m excited to help deliver that same level of insight, intensity, and fun as part of their NASCAR coverage.”
Craig Barry, EVP and Chief Content Officer, TNT Sports: “This year, we’re expanding our studio show and adding some of racing’s most recognizable and respected voices to our talented NASCAR broadcasting team. We’re always looking for new ways to create access and bring fans closer to the sport they love. These additions will help us continue to elevate the experience and capture the energy, excitement and culture that make NASCAR so unique.”
What Remains Unclear: TNT Sports has not announced whether Johnson’s role could expand beyond his three scheduled appearances. Similarly, Smith’s specific responsibilities beyond hosting remain undefined.
What It Means: TNT Sports is clearly investing in elevating its approach to NASCAR. By adding Johnson, Smith, and Burton alongside returning voices Dale Earnhardt Jr., Steve Letarte, and Jamie McMurray, it signals a deliberate push to deepen credibility.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
