Cumulus Media has named Mike Fabian as Vice President and Market Manager of its Boise cluster. Fabian joins Cumulus from Townsquare Media and will oversee a five-station operation in Idaho’s capital city.
What We Know: Mike Fabian most recently served as Chief Revenue Officer and Market President for Townsquare Media in Sierra Vista, AZ, a role he held since 2022. Before that, Fabian spent more than 12 years with Cherry Creek Media, where he helped drive sales, digital, and operational growth. He holds a bachelor’s degree in marketing and an MBA from Western Governors University. Cumulus operates five stations in Boise, including KBOI (news/talk), Kissin 92.3 (country), 96.9 The Eagle (classic rock), Magic 97.9, and 95.3 The Ticket (sports).
What They Said: “I am honored to join the Boise team and look forward to becoming part of both the organization and this remarkable community. Throughout my career, I have always believed that great teams and strong relationships are the foundation of success. I am excited to work alongside this talented group, serve the Boise community, and help build on the strong tradition these stations have established.” -Mike Fabian
What Remains Unclear: Cumulus didn’t outline specific priorities or initiatives Fabian will pursue in Boise. The company also didn’t disclose whether the appointment will lead to broader operational or strategic changes.
What It Means: The move brings an experienced market leader to one of Cumulus’ key regional clusters. Additionally, Fabian’s background in revenue generation and digital growth aligns with the industry’s ongoing focus on expanding beyond traditional radio advertising.
Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
