Audacy’s WSTR (Star 94) in Atlanta faces significant programming changes. Leadership and talent shifts signal a strategic overhaul for the station.
What We Know: JR Ammons, the Regional Program Director, now oversees Atlanta operations following Brand Manager Emily Boldon’s departure. The morning duo Kevin and Taylor have exited Star 94. Additionally, The Bret Mega Show will relocate from Audacy’s KYKY (Y98) in St. Louis to Atlanta. This represents substantial programming transition within a short timeframe.
What’s at Stake: Star 94 must rebuild audience confidence after losing familiar morning talent. The station’s market position depends on successfully integrating new content. Morning radio drives listener loyalty and advertising revenue in competitive markets. Programming consistency becomes critical for competitive survival against rival stations.
What Remains Unclear: The exact timeline for The Bret Mega Show’s Atlanta launch hasn’t been announced. Star 94 hasn’t disclosed details about new morning show replacements. JR Ammons’s detailed restructuring plans for the station remain unrevealed.
What It Means: Audacy is clearly repositioning Star 94 under JR Ammons’s leadership. Ammons is now steering strategy across multiple valuable Audacy markets nationwide. His expanded role demonstrates confidence in his ability to drive ratings. The Bret Mega Show’s Atlanta relocation signals Audacy’s vision for premium content. This strategic move targets Atlanta’s competitive radio landscape aggressively. Ammons brings proven market expertise to this influential Southeast property. However, execution remains critical for sustained success. Atlanta listeners will ultimately determine whether these changes deliver results.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.