"I am thrilled to be back at The Score 1260 and I'm looking forward to talking to Central New York sports fans before and after Bills games this season."
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."
"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."
"I am thrilled to be back at The Score 1260 and I'm looking forward to talking to Central New York sports fans before and after Bills games this season."
"This marks O'Brien's 10th season with NESN, following nine years in the Red Sox radio booth. His current deal was due to expire at the end of this season."