Tag: Radio Programming

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Doug Hamand Retires After 48 Years In Radio Programming

"Radio has given me more than I ever could have imagined"

The Industry According To….RJ Curtis, CRS

"Radio is the original street team for country artists and music."

Building Radio On Creative Risk Taking Starts With Shedding Fear

"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

Radio Not Playing Bad Bunny is Bad Programming

"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."

The Pros, Cons, and Realities of the Radio Budget Process

"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."

The Lesson Every Radio Host Must Learn: Knowing Your Brand

"No matter what kind of show you are doing, you need to ask 'what is the listener expectation?', and 'what is MY brand'?"

How Are Hot AC Stations Finding the HITS in Today’s Crowded Media Landscape?

Programming a Hot AC station today is harder than ever! The landscape has never been more cluttered. Listeners are swimming in a sea of...

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Why News/Talk Radio Hosts Can’t Rely on Social Media Algorithms to Drive Their Shows

Our social media feeds are critical to our jobs, but remember that the algorithms feed you what you're already looking for—and double down on it.

Tips For Creating the Total Urban Radio Experience

Creating a great Total Urban Radio Experience is no small task. It’s like eating an elephant—one bite at a time.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."