Tag: Radio Programming
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Music Radio Playlist Strategy: September Refresh and Optimization
"Everyone should know the exact target audience of your station and which benefits are important to be selling."
Dan McClain Returns to 102.1 WDRM After Six-Year Retirement
"I TRULY couldn't be more grateful"
How 7UP Disruption Strategy Applies to Classic Rock Radio
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...
20 Brands in 20 Days: Tommy Mattern, 105.7 The Point, 92.3 WIL, St. Louis
For 26 years — almost half his life — Tommy Mattern has programmed 105.7 The Point in St. Louis. Even longer, he's been part...
Ken West WERS-FM: Community Over Commercial Radio Model
"It's important because fun is contagious. Fun can trickle down to staff and trickle out of the speakers to the listener."
Fantasy Football Draft Strategy for Rock Radio Programmers
"Most PDs and talent play fantasy football. Sadly, most aren't included in the budget process at their stations."
Candy 95 Adds Riley Floerke to Morning Show
"Joining Candy 95 feels like a natural next step for my career."
20 Brands in 20 Days: Patti Marshall, Q102 Cincinnati
"Before radio, though, music was her first language."
Rick Thomas Named Senior VP of Programming at Malama Media Group
"Coming back to Hawaii feels like coming home. I raised my family in Honolulu. I have a special love for creating great radio and serving the people here."
Dolly Parton’s Death Shows Radio’s Real Power
When news broke yesterday that Dolly Parton had died at 80, programmers somewhere were likely wondering whether "Jolene" fit the format. That's the wrong...