Tag: Radio Programming
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How Streaming Data Changed Radio Music Discovery Forever
"Radio spent years fighting to stop record labels from telling it what the hits were. And then it started asking Spotify and TikTok to tell it instead."
How Program Director Ashley Layfield Manages Multiple Markets for iHeartMedia
Program Director Ashley Layfield manages two of the most competitive country radio markets in America—and she'll be the first to tell you she never planned...
September 11th Radio Content: Bridging Generational Divides Today
"Millions turned to local radio hosts simply to feel less alone and stay informed."
Radio Programming Strategy: Chris Shebel’s Format Blueprint
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."
Connoisseur Media Shakes Up Bay Area Radio Cluster
Connoisseur Media announced a series of programming moves across its Bay Area cluster on September 10. The company elevated four key players into expanded...
WHJY Providence Shakes Lineup After August On-Air Departures
"Will WHJY maintain its competitive edge without Fuller and Milukas?
The Industry According To: Colby “Colb” Tyner, Radio One and Reach Media
"Labels today have been stripped down to metrics and data points. We are trying to microwave the cake instead of baking it."
Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"
Mix 100 Denver Debuts Fresh Morning Lineup
"The new morning show pairing represents KIMN's strategy to retain audience during a competitive daypart."
Radio’s Fall Holiday Playbook For Programmers And Promotions
"Be able to enjoy the fall holidays as much as your listeners do."