Tag: Radio Programming

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

When Does ‘New Music’ Stop Being ‘New’?

Columns Jim Ryan Jim Ryan -
I will throw this out there now: in today’s world of music consumption, calling anything “new” longer than a week is a mistake!

Radio Must Meet the Audience Where They Are and Embrace New Technology

Columns Ken Johnson Ken Johnson -
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.

Taking the Pulse Of The Music Radio Industry

Columns Jeff Lynn Jeff Lynn -
To gauge the radio industry's pulse, we are asking professionals to answer 10 simple questions.

Consultant’s Corner: Lee Abrams, Lee Abrams Media Visions

Consultants Corner Jeff Lynn Jeff Lynn -
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.

Music Radio Needs To Cultivate Great Storytellers

Columns Kevin Robinson Kevin Robinson -
It’s our job—as coaches and mentors—to give the talent a safe space in coaching, know that when they start, there will be mistakes, and build their confidence in the coaching process.

Consultant’s Corner: John Lund, Lund Media Group

Consultants Corner Jeff Lynn Jeff Lynn -
You need to win one of the 3 M’s to have hope. Two ticks, and you’re likely a pretty good station. Win all three, and you are THE market leader.
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."