Tag: Radio Programming
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The Listener Lens: Why Radio Must Put the Audience First
"I made up the term Listener Needs Analysis, but the core concept should be the absolute foundation of our entire business."
When Doing Good Becomes Great Radio Programming
"Maybe that’s mischievous. Maybe it’s heartfelt, competitive, or musical. Or, maybe it’s all of the above. The point is to make the effort unmistakably yours."
Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."
Surviving Death by Meeting: A Halloween Horror Story for Radio
"October in media, where the scariest thing in the building is not a Halloween mask."
Radio Programmed the Algorithm Before Anybody Knew What It Was
"We have more data than programmers could have imagined 25 years ago"
The Persuadable Middle Is Music Radio’s Real Opportunity
"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."
The Odd Fit That Fit Perfectly: Radio Should Take Notes
"The pairing wasn't built on format. It was built on attitude."
What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
How Five Words Sparked a Radio Programming Culture Shift
"Those five words had become completely infectious across our programming team."
Don’t Be Troy Aikman: How Music Radio Hosts Can Ditch Crutches
"As good as anyone in football."