Ari Hoffman is moving to mornings on 570 KVI as Lotus Seattle reshuffles its weekday lineup. The host will take over the 6-9 AM timeslot previously occupied by Fox News Radio.
What We Know: Hoffman, who previously hosted afternoon drive on 570 KVI, will now host The Ari Hoffman Show from 6-9 AM on weekdays. The move places a local host in the station’s morning slot, while The Brian Kilmeade Show will shift to 9 PM-midnight. Zach Wildfang will serve as Executive Producer for the morning show while continuing as Digital Content Manager for Lotus Seattle. The station’s revised lineup also includes nationally syndicated programs throughout the remainder of the weekday schedule.
What They Said: “Morning radio is where the conversation for the day begins, and I can’t wait to be part of it. Washington is ground zero for so many of the debates playing out across America, and we’re going to make sure our listeners start every morning knowing what’s happening, why it matters and what the people in power would rather you didn’t know.” -Ari Hoffman
What Remains Unclear: Lotus Seattle hasn’t detailed what motivated the transition for Hoffman from afternoons to mornings.
What It Means: The change gives KVI a locally hosted morning show while moving Kilmeade into an evening slot. Meanwhile, Wildfang’s continued role provides production and digital support for Hoffman’s expanded presence during morning drive.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
