The Breakfast Club Disputes Kaz’s Ratings Claim, Touts Dominant New York City Numbers

"For The Breakfast Club, it reinforces its standing as iHeartMedia’s morning anchor in the market."

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The Breakfast Club wants the record set straight. The hosts used part of a recent show to dispute HOT 97 co-host Kazeem “Kaz” Famuyide’s claim that his show had been beating them.

What We Know: Last week, Kaz said HOT 97’s morning show had beaten The Breakfast Club for three months. However, The Breakfast Club pushed back on air. The hosts displayed Nielsen data showing the show ranked No. 1 in New York City among adults 18-34, 18-49 and 25-54. In addition, Charlamagne tha God shared that he already spoke with Kaz and Jason, HOT 97’s morning show’s executive producer. The Breakfast Club also criticized outlets like TMZ for repeating the claim without checking it. Still, Charlamagne called the HOT 97 crew “my guys.”

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What They Said: “They’ve never beat us. Mero, Kaz, Jason, those are my guys. If you’re going to go to war with corporate, you got to have the right ammunition.” – Charlamagne tha God

“We just come in here and do our jobs. I don’t look for the numbers. That’s not how I determine what it is that I do. I want to come in here and just do a good job every day. By the grace of god, Breakfast Club has been consistently #1 and top three for a long time. It just so happens that we’re #1 right now at this very moment. I like being here. I like coming to work and doing morning radio and living out my dream. This is what I prayed for. This is what I dreamed for.” – Charlamagne tha God

What Remains Unclear: Kaz hasn’t said which numbers he used for his claim. It’s also unclear whether HOT 97 or MediaCo will respond.

What It Means: Ratings bragging rights carry weight in New York, the country’s top radio market. For HOT 97, the dispute adds another headline to a turbulent stretch. For The Breakfast Club, it reinforces its standing as iHeartMedia’s morning anchor in the market. The exchange also shows how fast an on-air claim spreads. As a result, talent should have the data ready before going public.

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Jason Barrett
Jason Barretthttps://barrettmedia.com
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

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