Tag: Nielsen Ratings
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What Radio Can Learn From Russian Cover Band Leonid and Friends
"Promoting an event or remote in an area you rarely go to will bring out the station’s biggest fans'
Nielsen v. Cumulus Heads to the Supreme Court Over $1.2 Million
"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."
Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?
Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New
Let's ride the time machine to the end of 1962.
ESPN Extends Women’s Sports Sundays Into Fall With College Volleyball, Boxing and More
"Women’s Sports Sundays is a unique, growing franchise that showcases the full power of our women's sports portfolio."
Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"
Radio’s Fall Holiday Playbook For Programmers And Promotions
"Be able to enjoy the fall holidays as much as your listeners do."
YouTube Redefines “View”: What the New Metric Really Means
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.