Tag: Nielsen Ratings
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What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
Nielsen Responds to Cumulus Attempt to Uphold Lawsuit: Bankruptcy Doesn’t Change Status
"All along, Cumulus said emergency relief was needed to avert imminent crisis. That premise is gone."
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.
Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.