Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Nielsen Keeps Sweetening The Deal For PPM Panelists

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Business Dr. Ed Cohen Dr. Ed Cohen -
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

Is Nielsen’s Diary Service Headed for a Major Overhaul?

Business Dr. Ed Cohen Dr. Ed Cohen -
What Nielsen is proposing is both radical and evolutionary at the same time.

What a Real Nielsen Radio Diary Participant Thinks About the Process

Business Dr. Ed Cohen Dr. Ed Cohen -
He balked at the idea of carrying the diary around along with a pen to write down entries.

What Does Real Rock Radio Growth Look Like in 2026?

Columns Keith Cunningham Keith Cunningham -
"2026 growth is about growing audience love, not audience size."

Nielsen Responds to Cumulus Attempt to Uphold Lawsuit: Bankruptcy Doesn’t Change Status

Business BNM Staff BNM Staff -
"All along, Cumulus said emergency relief was needed to avert imminent crisis. That premise is gone."

What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make

Columns Jim Ryan Jim Ryan -
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.

Is It Time for Cumulus Media to Sell Westwood One and Walk Away?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If a buyer could be found that doesn't own local stations, the problem goes away.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Columns Dr. Ed Cohen Dr. Ed Cohen -
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."