Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Impact Matters More Than Your Ratings Performance

Columns Jim Ryan Jim Ryan -
At this time of the year, I like to look back at the goals I set personally and professionally, and plan for the new...

Radio Stations That Ignore the Holidays Are Missing a Big Opportunity

Columns Mike Stern Mike Stern -
"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'

How Mike Mulligan Went From Serendipity to the Spotlight at Chicago’s 670 the Score

Features John Mamola John Mamola -
"It’s your responsibility, and I think everyone on 670 The Score understands this, to present information. To try and live up to the people who were there before you and are going to be there after you"

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Columns Dr. Ed Cohen Dr. Ed Cohen -
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

FOX Sports: Ohio State, Michigan Achieves Highest Viewership of Any College Football Game This Season

Sports BSM Staff BSM Staff -
"The rivalry game also marked the second-highest viewership for a regular season college football game in FOX history"

Did Nielsen Overlook Radio in Selection of New Chief Client Officer?

Columns Dr. Ed Cohen Dr. Ed Cohen -
My view is that a Chief Client Officer should work with all clients.

If Nike Can Reboot Its Slogan, Radio Should Too

Columns Phil Becker Phil Becker -
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"

Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.

How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits

Columns Dr. Ed Cohen Dr. Ed Cohen -
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.

Enter the Sports Media Haunted House if You Dare

Columns John Lund John Lund -
"Keep your flashlight charged, your passwords memorized, and your wallet close. Because in sports media 2025—the scariest things aren’t lurking in the shadows… they’re hidden behind paywalls and lagging internet speeds"
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."