Tag: Nielsen Ratings
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Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Is Nielsen’s Diary Service Headed for a Major Overhaul?
What Nielsen is proposing is both radical and evolutionary at the same time.
What a Real Nielsen Radio Diary Participant Thinks About the Process
He balked at the idea of carrying the diary around along with a pen to write down entries.
What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
Nielsen Responds to Cumulus Attempt to Uphold Lawsuit: Bankruptcy Doesn’t Change Status
"All along, Cumulus said emergency relief was needed to avert imminent crisis. That premise is gone."
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.