Tag: Nielsen Ratings
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Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Nielsen to Introduce Mobile Diaries in 2025
“I think it’s going to be a game changer for our smaller markets in terms of accurately capturing and measuring audiences.”
Mark Chernoff Reflects On Career, Looks Forward to the BSM Summit and Sports Radio’s Future
"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."
Nielsen Needs Cash And That’s Gonna Cost You
"Will agencies pony up in a pandemic challenged economy? I have my doubts."
It’s a Bad System…But It’s The One We’ve Got!
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and...