Tag: Nielsen Ratings
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It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.
Ratings Give You Nothing to Fear Except 3rd Grade Math
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good.
Should Nielsen Have A Point of View?
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures?
In Nielsen Surveys, One Word Can Make All The Difference
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”.
What is a Radio Quarter Hour?
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Nielsen to Introduce Mobile Diaries in 2025
“I think it’s going to be a game changer for our smaller markets in terms of accurately capturing and measuring audiences.”
Mark Chernoff Reflects On Career, Looks Forward to the BSM Summit and Sports Radio’s Future
"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."
Nielsen Needs Cash And That’s Gonna Cost You
"Will agencies pony up in a pandemic challenged economy? I have my doubts."