Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Ratings Give You Nothing to Fear Except 3rd Grade Math

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good. 

Should Nielsen Have A Point of View?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures? 

In Nielsen Surveys, One Word Can Make All The Difference

Columns Dr. Ed Cohen Dr. Ed Cohen -
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

What is a Radio Quarter Hour?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

Is The Radio Diary Dead?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Nielsen to Introduce Mobile Diaries in 2025

Radio BSM Staff BSM Staff -
“I think it’s going to be a game changer for our smaller markets in terms of accurately capturing and measuring audiences.”

Mark Chernoff Reflects On Career, Looks Forward to the BSM Summit and Sports Radio’s Future

Features Derek Futterman Derek Futterman -
"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."

Nielsen Needs Cash And That’s Gonna Cost You

Columns Jeff Caves Jeff Caves -
"Will agencies pony up in a pandemic challenged economy? I have my doubts."

It’s a Bad System…But It’s The One We’ve Got!

Columns Jason Barrett Jason Barrett -
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and...
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."