Tag: Nielsen Ratings
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How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
MSNBC Narrowly Edges Fox News in Latest Trump Indictment Coverage
For the first time in a case against former President Donald Trump, there were cameras in the courtroom.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.