Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

What Do Clay Travis, Mark Levin, and NPR Have in Common?

Columns Dr. Ed Cohen Dr. Ed Cohen -
No other format has this issue at this level of magnitude.

The Weather Channel Ratings Quadruple During Hurricane Hillary

Columns BNM Staff BNM Staff -
Weather Channel delivered its most-watched week in 11 months — since Hurricane Ian hit Florida on Sep. 28, 2022.

As the Media Landscape Shifts, Should Nielsen Change, Too?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.

With Nielsen, Are You Better Off Than You Were 10 Years Ago?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.

Nielsen Implementing Layoffs Affecting 9% of Workforce

Business BNM Staff BNM Staff -
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."

One Simple Fix Can Improve Your Nielsen Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
I can’t endorse this exercise strongly enough, especially for spoken word formats.

What Will The Next Big Radio Study Reveal and Who Will Pay For It?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?

An Occasion to Talk About Radio Ratings Occasions

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.

In Radio Ratings, The Weighting is the Hardest Part

Columns Dr. Ed Cohen Dr. Ed Cohen -
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.

It’s Time for a Ratings Joint Industry Committee

Columns Dr. Ed Cohen Dr. Ed Cohen -
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register. 
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."