Tag: Nielsen Ratings
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Nielsen Revises Market Rankings Ahead of Spring Ratings Period
Dallas has now surpassed San Francisco as the fourth largest market, according to Nielsen. With the slip, San Francisco drops to fifth.
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?
How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.