Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

Columns Dr. Ed Cohen Dr. Ed Cohen -
One of the big questions has been how much audience Taylor Swift added?

How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

Is It Time For Radio to Back A Nielsen Competitor?

Columns Dr. Ed Cohen Dr. Ed Cohen -
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.

How News/Talk Radio Can Combat the All-Christmas Surge

Columns Dr. Ed Cohen Dr. Ed Cohen -
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

Finding the PPM Meter in the Haystack

Columns Dr. Ed Cohen Dr. Ed Cohen -
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.

How to Follow the Radio Ratings Data to News/Talk Success

Columns Peter Thiele Peter Thiele -
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.

Nielsen DDI Measurement Metric is a Ruse

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.

Do Nielsen Survey Response Rates Still Matter?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.

With Nielsen, Is There Life After 54?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

MSNBC Narrowly Edges Fox News in Latest Trump Indictment Coverage

Columns BNM Staff BNM Staff -
For the first time in a case against former President Donald Trump, there were cameras in the courtroom.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."