Tag: Nielsen Ratings
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Nielsen Audio 6+ PPM Markets 21-30 June 2024
iHeartMedia Country WPOC keeps growing up 7.9-8.7. Urban One’s Hip Hop/R&B WERQ (92Q Jams) has a strong month 5.8-6.8. Meanwhile, sister WWIN (Magic 95.5) dropped 7.5-6.8.
Nielsen Audio PPM Top Ten Market Ratings June 2024 (5/19-6/23)
iHeartMedia’s AC WLTW (106.7 Lite-FM) remains atop the monthly Nielsen PPM ratings in New York City ratings going 8.9-8.2,.
How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
Nielsen Revises Market Rankings Ahead of Spring Ratings Period
Dallas has now surpassed San Francisco as the fourth largest market, according to Nielsen. With the slip, San Francisco drops to fifth.
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?
How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.