Tag: Nielsen Ratings
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Nielsen ‘Very Pleased With What We’ve Seen’ One Year After Changing to 3 Minute Qualifying Time
“The bottom line is that tide has risen for all boats — all formats, all dayparts.”
Cumulus Media Injunction Against Nielsen Lifted By Federal Court
That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.
The Real Stakes of the Cumulus–Nielsen Antitrust Battle
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Netflix Leads Streaming TV Viewership to Record High in December, Nielsen Data Shows
Christmas Day saw a huge increase in viewership for Netflix, as the streaming platform showed an NFL doubleheader and the highly anticipated series finale of Stranger Things.
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Why Impact Matters More Than Your Ratings Performance
At this time of the year, I like to look back at the goals I set personally and professionally, and plan for the new...
Radio Stations That Ignore the Holidays Are Missing a Big Opportunity
"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'
How Mike Mulligan Went From Serendipity to the Spotlight at Chicago’s 670 the Score
"It’s your responsibility, and I think everyone on 670 The Score understands this, to present information. To try and live up to the people who were there before you and are going to be there after you"
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?