Tag: Nielsen Ratings
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Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"
Radio’s Fall Holiday Playbook For Programmers And Promotions
"Be able to enjoy the fall holidays as much as your listeners do."
YouTube Redefines “View”: What the New Metric Really Means
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
Nielsen to End Puerto Rico Radio and TV Ratings in December
"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.
How the Radio Industry Could Benefit From Academic Research
There are some very good academics in our universities who could offer new thoughts and ideas. But in my view, the business folks and the teachers don't spend enough time together.
Nielsen Audio Diary Ratings on Accreditation Hiatus with MRC
"Your day-to-day ability to transact on Nielsen currency remains completely unchanged, and this hiatus has no impact on our PPM services for Audio or TV."
Why Nielsen Keeps Sweetening The Deal For PPM Panelists
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.