Tag: Nielsen Ratings
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How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Ratings Roundup: Will Cain More Than Doubles Key Demo Audience for Fox News With New Afternoon Show
Will Cain stepped into the timeslot previously occupied by Neal Cavuto, who departed the network late last year.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Radio Leaders Question Nielsen PPM Measurement Flaws in Midst of Los Angeles Wildfires
"People aren't going to grab their meter when they rush back into their homes to get their belongings in a situation like that."
Nielsen Diary Markets 12+ December 2024 6 am-midnight
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group