Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

If AI Is Part of the Audience, How Should It Be Counted?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

What the Cumulus-Nielsen Battle Says About Power in Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live

Columns Peter Thiele Peter Thiele -
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

Nielsen ‘Very Pleased With What We’ve Seen’ One Year After Changing to 3 Minute Qualifying Time

Business BNM Staff BNM Staff -
“The bottom line is that tide has risen for all boats — all formats, all dayparts.”

Cumulus Media Injunction Against Nielsen Lifted By Federal Court

Business BNM Staff BNM Staff -
That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.

The Real Stakes of the Cumulus–Nielsen Antitrust Battle

Columns Dr. Ed Cohen Dr. Ed Cohen -
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

Netflix Leads Streaming TV Viewership to Record High in December, Nielsen Data Shows

Business BNM Staff BNM Staff -
Christmas Day saw a huge increase in viewership for Netflix, as the streaming platform showed an NFL doubleheader and the highly anticipated series finale of Stranger Things.

Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"We’ve seen the first crack in a 60-year reign of radio audience measurement."

Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction

Business BNM Staff BNM Staff -
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."