Tag: Nielsen Ratings
Browse our Latest articles!
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Why Impact Matters More Than Your Ratings Performance
At this time of the year, I like to look back at the goals I set personally and professionally, and plan for the new...
Radio Stations That Ignore the Holidays Are Missing a Big Opportunity
"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'
How Mike Mulligan Went From Serendipity to the Spotlight at Chicago’s 670 the Score
"It’s your responsibility, and I think everyone on 670 The Score understands this, to present information. To try and live up to the people who were there before you and are going to be there after you"
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
FOX Sports: Ohio State, Michigan Achieves Highest Viewership of Any College Football Game This Season
"The rivalry game also marked the second-highest viewership for a regular season college football game in FOX history"
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.
If Nike Can Reboot Its Slogan, Radio Should Too
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.