Tag: Nielsen Ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

A Deeper Dive Into the Cumulus vs Nielsen Lawsuit

Columns Dr. Ed Cohen Dr. Ed Cohen -
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.

Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a game of “chicken.”

Cumulus Media Files Lawsuit Against Nielsen Alleging Radio Ratings Monopoly

Business BNM Staff BNM Staff -
"Cumulus claims Nielsen forces media companies to buy expensive local audience data they may not need in order to gain access to the national ratings that networks like its subsidiary Westwood One rely on"

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Columns Dr. Ed Cohen Dr. Ed Cohen -
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.

Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”

Broadcast TV Sees Rebound in August Thanks to College Football, Nielsen Data Shows

Business BNM Staff BNM Staff -
The FOX broadcast featuring Ohio State playing Texas drew more than 16 million viewers, while three other broadcasts on ABC eclipsed more than 10 million viewers.

Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH

Columns Dr. Ed Cohen Dr. Ed Cohen -
Is this a perfect solution? Of course not.

Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change

Columns Dr. Ed Cohen Dr. Ed Cohen -
Any update to the system must take advantage of all data available today and some data that may not exist yet.

Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.

Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’

Business Dr. Ed Cohen Dr. Ed Cohen -
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."