Tag: Nielsen Ratings
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Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change
Any update to the system must take advantage of all data available today and some data that may not exist yet.
Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
Netflix Climbs Into Top 3 Spot of June’s Nielsen Media Distributor Gauge
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
Ratings Roundup: MSNBC Saw 20% Increase in Primetime Viewership Last Week
The network saw an even larger jumper in the Adults 25-54 demographic.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...