Tag: Nielsen Ratings
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Ratings Roundup: MSNBC Saw 20% Increase in Primetime Viewership Last Week
The network saw an even larger jumper in the Adults 25-54 demographic.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.
Ratings Roundup: Fox News Leads Cable Coverage of Death of Pope Francis
Despite the breaking news, Fox News actually saw a slight decline compared to the previous Monday.
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?