Tag: Nielsen Ratings
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Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
Netflix Climbs Into Top 3 Spot of June’s Nielsen Media Distributor Gauge
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
Ratings Roundup: MSNBC Saw 20% Increase in Primetime Viewership Last Week
The network saw an even larger jumper in the Adults 25-54 demographic.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.