NFL Network recorded its most-watched International Series in 2026, averaging 6.9 million viewers across five games. Viewership increased 16% from last season’s previous high, despite featuring one fewer matchup.
What We Know: The NFL scheduled nine international games for 2026, with NFL Network carrying five across London, Paris and Madrid. The network’s coverage spanned Weeks 4 through 7 before continuing in Week 9. Its previous International Series viewership record was established across six games in 2025. Likewise, The comparison covers seasons featuring at least three international matchups since 2022. Meanwhile, last Sunday’s Cincinnati Bengals-Atlanta Falcons matchup in Madrid averaged 6.2 million viewers across NFL Network and NFL+. The audience exceeded last season’s international average by 5%.
What the Data Says: NFL Network 2026 International Series — Overall Viewership
| Season | Games | Weeks | Locations | Avg. Viewers | YoY Change | Previous Record |
|---|---|---|---|---|---|---|
| 2026 | 5 | 4, 5, 6, 7, 9 | London, Paris, Madrid | 6.9M | +16% | 2025 (6 games) |
Source: NFL Network / Nielsen Big Data + Panel
What Remains Unclear: Although Nielsen’s figures include over-the-air viewing, the audience breakdown across local broadcasts, NFL Network and NFL+ remains undisclosed. Consequently, it’s unclear how much each platform contributed to the record viewership.
What It Means: The record audience strengthens the NFL’s case for expanding its international schedule while maintaining strong domestic viewership. For television networks and streaming platforms, the results highlight the value of overseas matchups in attracting viewers and advertising opportunities. Additionally, strong ratings suggest morning kickoff times haven’t prevented international games from drawing substantial U.S. audiences. Moreover, this provides the league with greater scheduling flexibility beyond traditional Sunday afternoon windows. Growing audiences could increase competition for international game rights as the NFL expands its global presence.
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