Salem Media Group has inked a pair of deals with Donald Trump Jr. and Lara Trump to purchase a portion of the media company while also creating additional content for the outlet.
Salem is set to purchase 30% of Trump Jr.’s media company, MxM News. Additionally, the son of President Donald Trump and Salem Media Group will “work together to develop a series of high-impact promotional and growth initiatives” which will see Trump Jr. be a key cog in the company’s future.
Meanwhile, the media entity will expand its partnership with Lara Trump, who already produces and hosts a show with Salem Podcast Network. She, like Trump Jr., will be key member of the company’s future as she’ll help develop the digital podcast space and advertising partnerships.
“Salem Media is positioned to become the home for fearless, unapologetic conservative content,” said Trump Jr. “I’m excited to help grow its audience and commercial footprint while building something that pushes back against legacy media with real reach and authenticity.”
“Conservatives are hungry for media that reflects their values, faith, freedom, and family,” added Lara Trump. “I believe in what Salem is building, and I’m proud to contribute content that speaks truth without apology and builds real cultural influence.”
The company believes that with its financial results in recent months, coupled with the involvement of the Trumps, it has a bright future producing conservative content.
“These aren’t just partnerships, they’re power moves. Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion,” said Salem Media Group CEO David Santrella. “Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It’s definitely an exciting time to be a Salem shareholder.”
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