Amazon’s Prime Video is preparing to commence its first season of broadcasting the National Basketball Association under a new 11-year media rights deal reportedly worth $1.93 billion per year. The company will be televising weekly regular-season games, the NBA SoFi Play-In Tournament, Emirates NBA Cup and an exclusive Black Friday game among other events. The company is continuing to bolster its on-air talent roster with four additional former professional basketball players joining the team for its inaugural campaign, including longtime Miami Heat captain Udonis Haslem.
Haslem, who played 20 seasons with the Heat, has been appearing on ESPN throughout the year on programs such as Get Up, First Take and NBA Today. Under his new role, he will be working as a studio analyst alongside Blake Griffin, Dirk Nowitziki and Taylor Rooks for pregame, halftime and postgame NBA coverage. Haslem will be working on the studio show being shot from Culver City, Calif. on the Amazon MGM Studios lot and bringing his perspectives and expertise to the airwaves.
“I’m proud to join the NBA on Prime team and bring everything I’ve learned over 20 years in the league to the studio,” Haslem said in a statement. “Basketball has given me so much, and now I’m excited to give back by sharing my insights, passion, and love for the game with fans everywhere. This next chapter is about staying true to who I am – bringing energy, authenticity, and that same winning mindset to every show.”
Dwyane Wade, a former teammate of Haslem with whom he won three NBA championships, is also joining Prime Video rotating between in-game and studio analysis. The Naismith Memorial Basketball Hall of Fame member formerly worked as a studio analyst for TNT Sports and also provided color commentary for Olympic Games Paris 2024 basketball coverage on NBC. Broadcast assignments remain unknown at this time, although it has been reported that Ian Eagle will be joining Prime Video as a play-by-play announcer and that he could be joined by CBS Sports and TNT Sports colleague Kevin Harlan.
“I’m excited to join the NBA on Prime team as an analyst at this pivotal moment for Prime Video,” Wade said in a statement. “After 16 years on the court and time as a broadcaster, I can’t wait to continue to share my unique perspective and bring the energy of the ame to fans streaming at home.”
In addition to Haslem and Wade, Prime Video is also adding three-time WNBA champion Candace Parker to the broadcast team. As a part of her role, she will be leading the expanded WNBA coverage airing on the platform beginning in the 2026 season while working as an in-game and studio analyst on the NBA broadcasts.
“I’m thrilled to be joining Prime Video as an NBA analyst,” Parker said in a statement. “It’s an incredible opportunity to share my passion and insights about a game I love, and to be part of Prime Video’s NBA coverage with such an exceptional team.”
Steve Nash, a member of the Naismith Memorial Basketball Hall of Fame and 18-year NBA veteran, is also going to be joining the Prime Video team, rotating as an in-game and studio analyst on the coverage. Nash retired from the NBA in 2015 and has spent time as a development consultant, general manager and head coach. Furthermore, he recently started co-hosting the second season of the Mind the Game podcast from Wondery and Uninterrupted featuring Los Angeles Lakers superstar forward LeBron James.
“Joining Prime Video as an NBA analyst is a dream come true,” Nash said in a statement. “I’m beyond excited to break down the game I love for fans everywhere and be part of this new chapter for Prime Video’s inaugural NBA coverage alongside an incredible team.”
Following regular-season coverage of the NBA, Prime Video will be broadcasting first and second-round games within the NBA Playoffs, along with the Conference Finals for six of the 11 years under the deal. The game packages will be distributed both in the United States and internationally, including expanded packages to select territories such as Mexico, France, the United Kingdom and Italy among others. More talent and production details for NBA coverage on Prime Video is going to be announced in the months ahead.
“We’re incredibly proud to welcome Candace, Dwyane, Steve, and Udonis to the Prime Video family,” Jared Stacy, global head of production at Prime Video, said in a statement. “With elite basketball resumes that speak for themselves, these individuals have a love for the game that is infectious, and a passion for teaching and growing the game. We are excited to see their authentic personalities, and expert analysis on display this fall as we launch the NBA on Prime.”
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