Tag: National Basketball Association

"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."

"Our 2026-27 schedule not only features elite matchups on the biggest stages possible, but new programming innovations designed to build off last year’s resounding successes."

"The crown is slipping, and the armor is dented. The true crisis, however, isn’t in the King’s mortality — it’s in the absence of a bold successor"

"The problem is clear: the plotting, strategy, and execution failed"

"NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage"

"The talent they've assembled is incredible, and together we'll deliver something fresh and special for basketball fans worldwide"

"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"

"After 13 seasons in the NBA filled with unforgettable moments, I am excited to start a new chapter with NBA on Prime"

"I caught myself [about to post those tweets] at least five to 10 times. But that’s just human nature."

Although the overall viewership number was down, consumption of the first half-hour of the proceedings averaged 5.05 million viewers, marking a 4% proliferation from the previous year.