The National Basketball Association is expanding its digital footprint with the launch of a reimagined NBA TV and a new multi-platform streaming hub designed to deliver nonstop basketball content year-round. The upgraded offerings, available Wednesday, October 15, will be accessible through the NBA App, serving as a centralized home for live games, highlights, original programming, and behind-the-scenes access.
Leading the new lineup is The Association, a weeknight primetime “basketball-cast” featuring a mix of familiar names from across the league and media landscape. The cast includes MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. The flagship show aims to blend news, culture, and storytelling. Capturing the spirit of the modern league while guiding fans toward must-watch moments around the league in real time.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage,” said Sara Zuckert, NBA Senior Vice President and Head of NBA App. “The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
The expanded platform will feature live games and competitions across multiple leagues, giving fans more basketball than ever before. NBA TV is set to carry 60 regular-season games. Beginning October 25 with the defending champion Oklahoma City Thunder visiting the Atlanta Hawks. Additionally, through a collaboration with Sportradar, the NBA App will stream hundreds of live and on-demand games from top international competitions. These include Australia’s NBL, France’s LNB, Germany’s BBL, Spain’s Liga ACB, and China’s CBA.
A new feature, Future Starts Now, will spotlight elite U.S. high school tournaments and rising prospects, offering fans a glimpse of tomorrow’s stars.
Beyond live games, NBA TV will roll out a slate of original programming and podcasts from across the basketball community. Titles such as Thinking Basketball, No Ceilings, The NBA Front Office Show, and The Athletic’s NBA Daily will be housed within the NBA App for seamless access. Creator-driven content from voices like Bree Green, Chris “Lethal Shooter” Matthews, and Jenna Bandy will add a modern, social-driven dimension to coverage.
Meanwhile, Real Training Camp will give fans inside looks at team preparations. Including the Mavericks, Nuggets, Pistons, Warriors, and Lakers, while Loud City: The OKC Thunder’s Championship Season, narrated by Jalen Williams, chronicles Oklahoma City’s seven-game Finals win over the Indiana Pacers.
The upcoming season will also include three NBA TV tripleheaders and a full New Year’s Eve lineup.
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