Prime Video unveiled its 2026-27 NBA schedule Thursday. Season two of NBA on Prime tips off Friday, October 23, with a doubleheader.
What We Know: The Knicks face the Celtics at 7 p.m. ET, followed by Kevin Durant’s return to Austin as the Rockets meet the Spurs at 9:30 p.m. Additionally, Prime’s postseason coverage expands this year, culminating in an exclusive Eastern Conference Finals. The Knicks, 76ers, Spurs and Lakers each appear 10 times this season. Notably, Prime Video’s NBA coverage across 67 regular-season games last season averaged 1.00 million U.S. viewers. The package also introduced 14 games in new broadcast windows, signaling an expanded approach to scheduling in its debut year. Prime Video recorded double-digit increases across all key adult demographics under 55. That included gains of 11 percent among adults 18-34, 20 percent in the 18-49 demo, and 16 percent among adults 25-54.
What They Said: Jay Marine, Global Head of Sports, Prime Video: “As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league’s biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals. Building on the momentum of our inaugural season, we look forward to continuing to deliver our innovative coverage to the global community of Prime members, connecting fans with the game they love no matter where they are and bringing them closer to the action than ever before.”
What Remains Unclear: Prime hasn’t specified full Play-in Tournament matchups yet, though six games are set across three nights in April. Meanwhile, talent scheduling per game is unknown.
What It Means: Ultimately, Prime Video is doubling down on last season’s debut for the platform. The expanded postseason slate, including the Eastern Conference Finals debut, signals growing confidence in its NBA package. Consequently, competition among streamers for premium sports rights looks poised to intensify further.
2026-2027 Prime Video NBA Schedule
(via Amazon Prime Video PR)
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.