"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
“This is our best schedule yet, and with this lineup of must-see matchups, our award-winning production, and innovations you can only get on Prime Video, fans will not want to miss a minute of Thursday Night Football this season,”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."