Josh Pate is joining forces with On3 | Rivals in a wide-ranging content and distribution partnership that aims to expand the reach and influence of his growing media brand ahead of the 2025 season.
The collaboration officially kicks off August 10, with The Josh Pate College Football Show moving into a new state-of-the-art Yahoo Sports studio located inside On3’s headquarters in Nashville. The move marks a significant step forward for both Pate and On3, one of the fastest-rising digital brands in college sports media.
“Our show thrived as the college football world changed totally over the past decade – and it became clear to me that a partnership with On3 and Yahoo Sports will help us be at the center of it the decade ahead,” said Pate. “We have the runway and resources to deliver everything the audience has asked for.”
As part of the agreement, On3 becomes the exclusive provider of transfer portal news and data featured on Pate’s program, while Rivals will serve as the show’s official recruiting partner. The deal also grants distribution rights to On3, Rivals, and Yahoo Sports, allowing the show to be featured across a wide range of digital platforms, including On3.com, Yahoo’s owned properties, and social media.
Pate’s existing YouTube channel and podcast feeds will remain active, ensuring longtime fans retain access to the content where they already consume it. However, the partnership opens new doors for growth, reach, and deeper integration across fan communities.
“This partnership with Yahoo Sports is a major step forward for On3 and Rivals,” said On3 | Rivals CEO Shannon Terry. “We’re combining trusted reporting with powerful voices and massive distribution to deliver the most comprehensive coverage of college sports in this new era.”
Terry, who previously worked with Pate early in his career, expressed confidence in Pate’s ability to serve as a flagship voice for the brand’s future. “It’s a real privilege to reunite with Josh Pate,” he said. “His show will be a key part of this partnership and a tremendous resource for fans.”
Known for his sharp analysis and fearless opinions, Pate has built a loyal following through consistent, in-depth commentary and timely interviews. The show’s live production from Nashville is expected to anchor both On3 and Yahoo’s digital sports offerings as interest in college football surges amid sweeping industry changes.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
