Yahoo Sports is doubling down on its commitment to college sports coverage, announcing a series of strategic moves aimed at deepening its footprint in the rapidly evolving college athletics media space.
According to a release, Yahoo Sports detailed new investments designed to bolster its analysis, reporting, and commentary as college sports enters a revenue-sharing era. From high-profile talent additions to broader distribution of top-tier content, the platform is positioning itself to become a central hub for fans seeking in-depth storytelling and real-time updates.
“Between the action on the field and the decisions off it, there have never been more college sports stories to tell than now,” said Sam Farber, Yahoo Sports Head of Content. “With these investments, we can deliver the kind of smart, in-depth coverage that will help fans better follow their favorite schools and understand the evolving landscape of collegiate athletics.”
One of the biggest moves involves a new partnership with On3 and college football voice Josh Pate. Beginning Aug. 10, Josh Pate’s College Football Show will be distributed through Yahoo Sports and On3 in addition to Pate’s existing YouTube and podcast channels. The show, which delivers expert breakdowns and high-profile interviews, will now originate from a newly built Yahoo Sports studio inside On3’s Nashville offices.
As part of the agreement, On3 and Rivals will become the show’s exclusive recruiting and transfer portal partners—an area both brands already dominate in the college football space.
Yahoo Sports has also launched a dedicated On3 & Rivals hub on its website, bringing together recruiting news, transfer portal updates, and original programming under one digital roof. Content from On3 shows like Andy & Ari On3 and The Hard Count with J.D. PicKell, along with Yahoo’s College Football Enquirer and Pate’s show, will be featured prominently.
“This partnership with Yahoo Sports is a major step forward for On3 and Rivals,” said On3 CEO Shannon Terry. “We’re combining trusted reporting with powerful voices, and massive distribution from Yahoo Sports to deliver the most comprehensive coverage of college sports in this new era.”
Terry also praised the reunion with Pate, calling him “one of the most impactful voices in college football.”
In addition to its content expansion, Yahoo Sports has extended senior reporter Ross Dellenger, one of the most respected insiders in the industry. Dellenger, who earned an APSE award in 2023 for his coverage of the Michigan sign-stealing scandal, will continue co-hosting College Football Enquirer.
The show will return Aug. 12 with a revamped lineup, as On3’s Andy Staples and investigative journalist Steven Godfrey join Dellenger as co-hosts. Both bring national credibility and deep industry knowledge, adding further depth to Yahoo’s college football coverage.
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