FOX Sports is again expanding its digital reach with the announcement that its annual Thanksgiving Day NFL broadcast will stream live on Tubi in 4K for free. The move underscores the company’s growing strategy to merge traditional broadcast audiences with ad-supported streaming growth.
The game, branded as the “John Madden Thanksgiving Celebration,” will feature an NFC North matchup between the Detroit Lions and Green Bay Packers. Kickoff is scheduled for Thursday, November 27 at 1 p.m. ET. In addition to airing on FOX, the contest will be available on the FOX Sports app, FOX Deportes, FOX One for authenticated subscribers, and now Tubi. The Tubi broadcast will include local advertising from FOX-owned stations.
Thanksgiving football has long been one of the NFL’s premier television events, with last year’s FOX broadcast delivering the most-watched regular season NFL game of 2024. The addition of Tubi provides a free streaming option that aligns with FOX’s broader digital expansion while maintaining the network’s dominant linear presence.
The announcement comes on the heels of FOX Sports and Tubi’s record-breaking performance during Super Bowl LIX.
According to FOX, the game became the most-streamed Super Bowl in history, attracting over 24 million unique viewers across game day programming. The platforms combined for a 13.6 million average minute audience and a 15.5 million peak audience, underscoring the scale and reliability of FOX’s streaming strategy.
For FOX Sports, making the Thanksgiving matchup available on Tubi is a continuation of efforts to reach viewers who may not rely on traditional cable or satellite packages. The free, ad-supported model also strengthens the value proposition for advertisers seeking incremental reach in marquee sporting events.
Meanwhile, Tubi continues to build its profile as a destination not only for on-demand entertainment but also for live sports. The service has been a centerpiece in Fox Corporation’s digital portfolio, delivering consistent growth in both usage and ad revenue. With the Thanksgiving Day NFL window among the most valuable on the sports calendar, the partnership places Tubi alongside some of the biggest broadcast platforms in live television.
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