SonicTrek.ai has added a key voice to its expanding digital radio portfolio. The company announced the hiring of longtime country media editor Amanda Hensel as MyCountry.fm Content Coordinator and Director of Social Media.
In her new role, Hensel will lead the development of localized content for MyCountry.fm. While overseeing social media strategies across SonicTrek.ai’s suite of AI-driven formats.
Hensel, based in Austin, Texas, brings more than a decade of editorial experience to the role. She spent 14 years as Editor-in-Chief of Taste of Country. Where she steered coverage of country music’s biggest stars and cultural trends. Known for her authentic storytelling and sharp editorial instincts, Hensel has built a strong reputation in the country music community.
SonicTrek.ai Partner and CEO Joel Denver called Hensel’s addition a significant step for the company’s mission. Modernizing radio through AI-driven content creation.
“We are excited to have Amanda joining SonicTrek.ai in this important role,” Denver said. “Localized AI content is what will make the difference between what’s on the radio now and what will be on the radio in the near future. With our format offerings. Radio’s paradigm will shift toward a more creative playlist for each market, and the localized content from our AI hosts will draw in listeners and keep them coming back.”
That vision of personalization and innovation also defines MyCountry.fm’s approach. Brand Manager Charlie Cook said Hensel’s background and enthusiasm make her a perfect fit for the next phase of the format’s growth.
“When you’re starting something new and creative. It’s lucky to find someone who sees the potential and understands what it’s going to take to make the future come alive,” Cook said. “Amanda brings hands-on experience and a passion for the country genre. Allowing us to deliver on our promise of telling localized stories every day.”
For Hensel, the move represents both a professional evolution and an opportunity to help bridge tradition and technology.
“I’m thrilled to join the team at SonicTrek.ai and help shape the future of radio,” she said. “What SonicTrek.ai is doing with AI feels fresh, forward-thinking, and exactly what this industry needs—more localized content. It’s time to breathe new life into one of entertainment’s most enduring formats.”
SonicTrek.ai has quickly become a leader in AI-infused programming. Launching four distinct formats: MyCountry.fm, hosted by Suzanne Alexander and programmed by Cook; Phoebe: Curiously Alternative, crafted by Dennis Constantine; Starship, a reimagined take on classic rock led by Lee Abrams and Constantine; and Cool Classics, a fresh spin on classic hits programmed by Brian Kelly and hosted by Randi West.
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