Throwback 2K with Chris Cruise is set to enter national syndication with Skyview Networks on weekdays later this month.
The move to weekdays comes after the five-year anniversary of the show’s launch. Previously, the show was only available in a Friday through Sunday offering.
“Hold on, so you’re telling me we’re now going to be playing throwbacks from the 2000s during the week too? That’s so fetch,” said Chris Cruise.
“Our affiliates have been asking for more Chris Cruise for years, and with the addition of this new show, we’re happy to give them more great 2000s throwbacks, combined with their own playlist, to solve some of their programming needs,” added Throwback Brands founder and CEO Tony Lorino. “Chris has been creating great radio and multi-platform content for years, and Throwback 2K Daily will help us connect that via their on-air and social channels in more ways than ever.”
There are currently 75 affiliates nationwide for the weekend show. The new weekday version of the show will be available for Top 40 and Hot AC stations.
“Throwback 2K has proven itself as a standout program with a highly engaged audience, and this weekday rollout takes that value even further,” said Skyview Networks Executive Vice President of Strategic Business Operations for Skyview Networks. “The growth into weekdays delivers increased scale and frequency for network advertisers, while giving affiliates a customizable product that strengthens both ratings and revenue.”
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