RCS Worldwide is making a significant leadership move. The company has named Susan Larkin its new President and CEO. She succeeds long-time leader Philippe Generali, who announced his retirement early in 2026.
Larkin steps into the role with a resume that reflects deep experience across broadcast, digital, and data-driven audio operations. Most recently, she worked for Audacy, where she served as Chief Operating Officer. In that role, she oversaw 45 markets and a business generating more than $1 billion annually. Her vast experience has given her a broader view of the modern audio landscape.
Previously, Larkin held key leadership roles with Cox Media Group. Notably, she served as Regional Vice President, guiding national sales strategy for the company’s radio division. Throughout her career, she has consistently focused on revenue growth, operational efficiency, and evolving media trends.
At RCS, Larkin will oversee a portfolio that includes RCS, Media Monitors, Mediabase, and Florical Systems. Additionally, the company is focusing on innovation, product development, and delivering advanced tools for broadcasters and audio operators. Among its priorities: expanding shared measurement capabilities and accelerating cloud-based solutions aimed at improving speed, workflow, and decision-making.
Her new role reports directly to Katz Media Group CEO Mark Gray. Gray said of Larkin, “Susan is widely respected across our field for her strategic insight and her ability to lead complex organizations with steadiness and purpose. RCS Worldwide is already a powerhouse, and her leadership will build on that strength in meaningful ways. She sees the full arc of where audio, data, and broadcast technology are headed, and the broader landscape will benefit from her perspective.”
Larkin added, “RCS Worldwide sits at the intersection of creation, intelligence, analytics, and operations—a place where we can meaningfully expand what’s possible for our partners. I’m motivated by the opportunity to bring these capabilities together in ways that deliver clarity, smarter decisions, and stronger business outcomes. This organization has shaped the industry for decades, and I’m honored to help lead its next chapter—one defined by connection, innovation, and measurable impact.”.
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