Salem Media is expanding beyond broadcasting with a new representation venture. The company has launched Salem Creators Agency (SCA), signing Christian media personality Jason Jackson Jr. as its first client.
What We Know: Salem Media Group has long operated as a faith-focused media company. It’s built audiences through radio, podcasting, digital media, publishing, and content distribution. SCA extends that foundation by offering strategic representation and business development services. Moreover, the agency will pursue speaking opportunities, publishing projects, brand partnerships, and entertainment deals on behalf of its clients. In addtion, Jackson, who launched his platforms in 2023, has grown to more than one million social media followers through faith-centered content and storytelling.
What They Said: David Santrella, Chief Executive Officer of Salem Media: “For years, we’ve worked alongside some of the most influential voices in media. Many of them are looking for more than platform monetization. They want a partner who not only understands their audience and shares their values but also has the experience to help them continue building their brands. Launching SCA is a natural next step for us.”
Andrew Samalot, Managing Director of SCA: “As we’ve worked alongside creators over the last several years, we’ve seen firsthand that the most successful talent aren’t just building social media audiences. They’re building brands, businesses, and platforms that extend far beyond any single channel. Our role is to help them identify those opportunities, navigate them strategically, and surround them with representation they can trust as they continue growing their influence and impact.”
What Remains Unclear: Salem has not disclosed the agency’s full business model or fee structure. Additionally, no timeline has been shared for signing additional talent beyond Jackson.
What It Means: Like many broadcast companies, Salem Media is looking to expand it’s business footprint. Faith-based content is growing rapidly, yet specialized representation remains rare. Moreover, Salem is positioning SCA to fill that gap directly. For Jackson and future clients, this offers a strategic partner aligned with their values. For Salem, it signals a meaningful pivot deeper into creator economy territory.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
