iHeartMedia, Netflix expand their video podcast slate with Kate Hudson, Lele Pons, and Martha Stewart. Four new shows are joining the streaming platform now totaling the amount of iHeartMedia podcasts on Netflix at 18.
What We Know: The new lineup includes Suite 305 with Lele Pons, which debuts with guest Shakira. In addition, The Martha Stewart Podcast and Sibling Revelry with Kate Hudson and Oliver Hudson round out the additions. Additionally, these shows join an existing slate of iHeartPodcasts already streaming on Netflix, building on the companies’ ongoing partnership. Meanwhile, The Breakfast Club recently expanded into a live daily video show on the platform.
What The Data Shows: (iHeartMedia podcasts streaming video exclusively on Netflix)
| Podcast Title |
|---|
| The Breakfast Club |
| Bobby Bones Presents: The Bobbycast |
| My Favorite Murder |
| Dear Chelsea |
| Joe and Jada |
| This Is Important |
| The Psychology of Your 20s |
| Behind the Bastards |
| Stuff They Don’t Want You to Know |
| Stuff You Missed in History Class |
| Stuff To Blow Your Mind |
| New Rory & MAL |
| 3 and Out with John Middlekauff |
| Buried Bones |
| Suite 305 with Lele Pons |
| The Martha Stewart Podcast |
| Sibling Revelry with Kate Hudson and Oliver Hudson |
What Remains Unclear: iHeartMedia and Netflix have not announced specific premiere dates for the new shows. Moreover, the release states they will roll out “in the coming months,” but no firm schedule exists yet. Additionally, it remains unclear whether more iHeartPodcasts could eventually join the existing Netflix partnership.
What It Means: This expansion deepens the bond between iHeartMedia and Netflix. For Netflix, it broadens an already growing library of conversational content. For iHeart, it extends reach to new audiences without giving up audio rights or distribution. Moreover, the deal signals confidence that video podcasts will keep growing as a content category. In addition, what is interesting is the lack of sports titles being added to the Netflix paywall. Currently, only one sports podcast featuring John Middlekauff is featured as part of the partnership.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
