OutKick recorded explosive growth across key metrics in May 2026. The national multimedia sports platform posted 11.8 million desktop and mobile unique visitors, a 207% jump versus April.
What We Know: Total multiplatform views reached 56 million, up 176% month-over-month. Multiplatform minutes climbed to 61 million, a 26% increase. OutKick also ranked 18th out of more than 350 sports entities with 17.1 million total digital multiplatform unique visitors. That placed the platform ahead of DraftKings, AP News-Sports, Complex Sports, and The Ringer. The Fox News Digital integration also recently launched, expanding OutKick’s reach through the FoxNews.com homepage and app.
What They Said: Gary Schreier, OutKick’s senior vice president and managing editor: “OutKick’s growth has been driven by its willingness to cover stories that most sports outlets overlook and to feature voices offering unique perspectives on the issues shaping sports today. In May, that included leading the coverage around biological male AB Hernandez winning multiple events at the track and field championships and interviewing Martina Navratilova to discuss the transgender movement in sport.”
What Remains Unclear: The May data doesn’t break down which content categories or hosts drove the most traffic. It’s also unclear how much of the traffic lift stems from the Fox News Digital integration versus organic audience growth.
What It Means: OutKick continues to see growth in nearly every metric regarding multiplatform views, minutes, and unique visitors. However, OutKick shares the same challenges every brand has with social media. In comparison to last year’s May 2025 data on social and total video views, the brand is seeing some slight declines year over year. The Fox News Digital partnership absolutely gives the platform broader distribution and mainstream visibility despite the challenges on social and video views.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
