Greg “Fletch” Fletcher is returning to morning radio in Hopkinsville. After a four-and-a-half-year absence, he’s heading back to where his legend was built.
What We Know Fletch rejoins Saga Communications’ “Beaver 100.3” WVVR alongside his wife Ruthanna as co-host. The couple transitions from Stonecom’s “106.9 Kicks Country” WKXD in Cookeville, where they’ll also continue mornings simultaneously. He spent two decades at WVVR, with fifteen of those years anchoring mornings from 2002 to 2022. After leaving for the Grand Ole Opry, Fletch now returns as WVVR’s seventh morning show since his departure.
What They Said Cluster Director of Content Ryan Ploeckelman welcomed the move with strong praise. “Fletch has been a big part of Beaver’s history, and one of our most popular morning hosts,” Ploeckelman said. “It is great to have him back, and with his wife Ruthanna as his co-host, the show has never been better.”
What Remains Unclear Saga has not yet announced an official start date for Fletch and Ruthanna at WVVR. It’s also uncertain how their simultaneous dual-market morning commitment will function long-term. Additionally, details on the WKXD transition timeline remain unaddressed.
What It Means Program Director Dave Russell moves from mornings to middays at WVVR, covering 9am-2pm. Russell, who co-hosted mornings with Monica Reed, retains his PD role for WVVR and Classic Country “100.7 The Outlaw.” He also picks up programming responsibilities for Classic Hits “Rewind 94.3” WRND. Russell joined the cluster in March after a career programming stations across Pennsylvania.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
